Why Website Speed Matters: Core Web Vitals Explained
A plain-English guide to Core Web Vitals, what they are, why Google cares, and how a faster site wins you more customers.
Google uses real-world speed and stability metrics, called Core Web Vitals, as a ranking signal. They also happen to measure exactly what frustrates visitors. Win on these and you win on both fronts.
The three Core Web Vitals
There are three metrics to know:
- LCP (Largest Contentful Paint), how fast the main content loads. Aim for under 2.5 seconds.
- INP (Interaction to Next Paint), how quickly the page responds when you tap or click. Aim for under 200ms.
- CLS (Cumulative Layout Shift), how much the page jumps around as it loads. Aim for under 0.1.
Why it matters for your business
Every extra second of load time measurably lowers conversions. A fast site keeps more visitors, ranks higher, and turns more of them into customers. Speed isn't a technical nicety. It's revenue.
How we build for speed
Anchor Web Digital builds on a modern framework with optimized images, minimal JavaScript, and server-rendered pages, so your site loads fast on every device and scores well on Core Web Vitals out of the box. See our speed and SEO service or check current pricing.
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